Become a Gamecock Business Partner | Join the SC Business Guide

Become a Partner

Join the Gamecock Business Directory

The Gamecock Business Directory highlights local and national businesses that support the South Carolina community. By becoming a partner, your business is featured as a trusted, Gamecock-proud brand – making it easy for fans, alumni, and residents to discover and support you.

Frequently Asked Questions

What is the Gamecock Business Directory?

The Gamecock Business Directory is a curated list of local and national businesses that partner with Garnet Trust to support NIL opportunities for South Carolina student-athletes.

How does this directory support student-athletes?

When you choose to work with businesses in this directory, you’re supporting companies that invest in NIL initiatives and help create opportunities for Gamecock student-athletes on and off the field.

How can my business be added to the directory?

Businesses interested in partnering with Garnet Trust can complete the “Become a Partner” form. Our team will follow up to discuss partnership details and next steps for getting listed.

Is there a cost to be included in the directory?

Directory inclusion is tied to partnership with Garnet Trust. During your intake call, our team will walk you through available options and any associated commitments.

Can I update my business information after I’m listed?

Yes. If your business details change – such as website, contact info, or branding – just contact us using the form on this page and we’ll update your profile.

Can businesses outside South Carolina be included?

Yes. While many partners are based in or connected to South Carolina, businesses from outside the state may be included if they align with Garnet Trust’s mission and partnership criteria.

Who do I contact with questions?

Use the contact form on our contact page on this page or reach out directly at (803) 250 – 1765 or info@garnettrust.com We’re happy to help with submissions or updates.

Apply Today

Why Join The Directory

Be seen by thousands of Gamecock fans

Showcase your business to a highly engaged audience looking to support partners within the Gamecock community.

Build credibility and trust

Directory inclusion signals that your business is aligned with South Carolina pride and committed to the local community.

Increase visibility

Your profile includes logo, business information, contact details, social links, and more—making it easy for customers to connect with you.

Support the Gamecock ecosystem

Help strengthen local partnerships, boost community engagement, and keep dollars circulating within the South Carolina economy-supporting the businesses and people who make the Gamecock community thrive.

Connect With a Network of Like-Minded Businesses

Joining the directory places your brand alongside other reputable partners, creating opportunities for collaboration, referrals, and shared visibility within the Gamecock ecosystem.

Increase Foot Traffic and Customer Engagement

Being listed in a trusted, centralized directory makes it easier for customers to discover your business—driving more website visits, inquiries, and in-person traffic.